CALIFORNIA, Md. — Rita’s Italian Ice & Frozen Custard will continue its annual First Day of Spring tradition by offering free Italian Ice to guests on Thursday, March 20. With more than 575 locations participating, the company expects to distribute approximately one million cups of its signature frozen treat.
Visitors to any Rita’s location that day can receive a free 6-ounce Italian Ice in the flavor of their choice, including classic options or the new SKITTLES® Italian Ice, inspired by the fruity flavors of the popular candy.
Rita’s is also introducing SKITTLES® POP’D freeze-dried candy as a new topping for a limited time. The crunchy, tangy topping can be added to any Rita’s treat for an extra burst of flavor. Both the SKITTLES® Italian Ice and SKITTLES® POP’D topping will be available starting March 17.
In addition to the free giveaway, Rita’s Ice app users will have the chance to win free Italian Ice for a year. Guests can enter by using promo code “FDOS25” under the “Offers” tab in the Rita’s app between now and March 23 at 11:59 p.m. PT. Thirty winners will be randomly selected to receive 52 free small Italian Ice rewards, valid for one year. Official sweepstakes rules can be found at www.ritasice.com/FDOSSweepstakes2025.
“For over 30 years, Rita’s First Day of Spring Giveaway has been more than just a tradition—it’s a moment of pure joy and connection that marks the start of a new season with a refreshing cup of Rita’s happiness,” said Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard. “This cherished day highlights the bond between Rita’s and our fans and inspires us to continue innovating with strategic new products. We’re thrilled to introduce SKITTLES® to our guests, crafted in Rita’s signature style, and welcome everyone to our shops on March 20 for a free cup of Ice on us.”
Rita’s serves a variety of frozen treats, including its Italian Ice made fresh daily, along with Frozen Custard, Gelati, Concretes, Frozen Coffee, Milkshakes, and more. The company, which first opened in Bensalem, Pennsylvania, in 1984, now operates the largest Italian Ice concept in the world.
For more information or to find a nearby location, visit www.ritasice.com.
Contact our news desk at news@thebaynet.com
